Name, logo, branding, packaging, web, smm
January 2023
What has been done
Date of completion
name & logo
01 – Brief overview
Safi Vegan is a sub-brand of the main Safi brand. The company is engaged in the production of vegetable milk of the highest grade in Libya.
Safi's core principles are embedded in the name: Super Active Fresh Ingredients.
At the moment, there are 5 types of vegan milk, which are different in terms of flavor.
Safi Vegan is not just vegetable products, but the right way to the most essential vitamins and minerals that give a happy healthy life
Safi's core principles are embedded in the name: Super Active Fresh Ingredients.
At the moment, there are 5 types of vegan milk, which are different in terms of flavor.
Safi Vegan is not just vegetable products, but the right way to the most essential vitamins and minerals that give a happy healthy life
02 – About Project
packaging
Details on the packaging
The brand and details are in Arabic on the front side and duplicated in English on the back side
Background color
sets the packaging color coding and indicates a flavor
Depiction of raw materials
indicates the brand's focus on a healthy lifestyle
03 – About Project
branding
The brand employs a friendly and positive tone in its communications, focusing on the benefits of plant-based milk and its health advantages. Messaging centers around activity, freshness, and the enjoyment of healthy eating
04 – About Project
web
The Safi Vegan website is an essential tool for showcasing the brand and its products, as well as engaging with the target audience
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