Naming, Logo, Brand Identity, Packaging, Art Direction, Brand Applications
September 2026
What has been done
Date of completion
01 – Brief overview
Energy is easy to claim. Harder to make visible. In a category where everyone is competing to be louder, BOOM takes a different approach. An unapologetic wordmark. Electric contrasts.
A visual language built around movement and intensity. Every element works together to make the brand impossible to overlook.
A visual language built around movement and intensity. Every element works together to make the brand impossible to overlook.
Project overview
02 – About Project
Arabic version
English version
logo
Recognition, even in fragments.
The BOOM identity doesn't depend on one fixed composition. Sharp geometry, distinctive letterforms and a powerful silhouette allow the mark to adapt, transform and remain recognisable across different formats. Different expressions. Same voltage.
The BOOM identity doesn't depend on one fixed composition. Sharp geometry, distinctive letterforms and a powerful silhouette allow the mark to adapt, transform and remain recognisable across different formats. Different expressions. Same voltage.
02 – About Project
packaging
The packaging brings together two essential qualities: the familiarity expected from dairy products and the visual distinction needed to stand out on shelves.
We created a structured design system combining the prominent Yo! Milk signature, expressive milk-inspired graphics and pastoral imagery that reinforces the product's dairy identity. The consistent purple branding provides immediate recognition, while carefully differentiated product details allow each variant to retain its own identity.
The result is a cohesive packaging range that balances category familiarity with a distinctive and contemporary visual presence.
We created a structured design system combining the prominent Yo! Milk signature, expressive milk-inspired graphics and pastoral imagery that reinforces the product's dairy identity. The consistent purple branding provides immediate recognition, while carefully differentiated product details allow each variant to retain its own identity.
The result is a cohesive packaging range that balances category familiarity with a distinctive and contemporary visual presence.
04 – Identity
branding
A strong identity must adapt without losing its character. For Al Waha Bank, we extended the visual system across corporate stationery, employee identification and wearable digital formats, creating a consistent brand presence at every scale.
From print to screen, the geometric signature, refined typography and distinctive colour palette work together to make every application recognisably Al Waha Bank.
From print to screen, the geometric signature, refined typography and distinctive colour palette work together to make every application recognisably Al Waha Bank.
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