Brand Identity, Packaging Design
July 2026
What has been done
Date of completion
Project overview
01 – Brief overview
Safi Little brings a colourful, playful dimension to the Safi brand through a range of fruit drinks created for children.
We developed a distinctive sub-brand identity that combines the familiarity of Safi with a more expressive visual universe, featuring playful typography, bright colours and a friendly giraffe character.
We developed a distinctive sub-brand identity that combines the familiarity of Safi with a more expressive visual universe, featuring playful typography, bright colours and a friendly giraffe character.
02 – About Project
packaging
Packaging for children needs to speak to two audiences: the child drawn to its playful universe and the parent looking for a clear, recognisable product.
We developed a colourful packaging system that combines lively fruit imagery, expressive illustrations and the Safi Little identity within a consistent visual structure. The giraffe character acts as a recurring element across the range, while flavour-specific colours and graphics give each variant its own visual character. Together, these elements create a distinctive family of products designed to stand out on shelves without losing the coherence of the Safi brand.
We developed a colourful packaging system that combines lively fruit imagery, expressive illustrations and the Safi Little identity within a consistent visual structure. The giraffe character acts as a recurring element across the range, while flavour-specific colours and graphics give each variant its own visual character. Together, these elements create a distinctive family of products designed to stand out on shelves without losing the coherence of the Safi brand.
