Product Line Identity, Logo Design, Packaging Design
February 2026
What has been done
Date of completion
name & logo
01 – Brief overview
Safi Flavored Milk brings a playful, indulgent personality to the Safi product portfolio through a range of flavoured milk drinks.
We developed a distinctive visual direction combining expressive lettering, rich flavour imagery and a structured packaging system.
The challenge was to give the range its own character while preserving the brand recognition established by Safi.
We developed a distinctive visual direction combining expressive lettering, rich flavour imagery and a structured packaging system.
The challenge was to give the range its own character while preserving the brand recognition established by Safi.
02 – About Project
packaging
The packaging system was developed to bring consistency to the range while allowing each flavour to make its own visual statement.
A clean white base and the signature Safi green establish a recognisable structure, while rich product imagery and expressive colour variations highlight the individual flavours.
From the vibrant red of strawberry to the warm yellow of banana and the deep brown of chocolate, each design creates a distinctive product experience within one cohesive family.
A clean white base and the signature Safi green establish a recognisable structure, while rich product imagery and expressive colour variations highlight the individual flavours.
From the vibrant red of strawberry to the warm yellow of banana and the deep brown of chocolate, each design creates a distinctive product experience within one cohesive family.
