Naming, Logo Design, Brand Identity, Packaging Design
February 2023
What has been done
Date of completion
name & logo
01 – Brief overview
Safi is a fruit drink brand built around freshness, vibrant flavours and a distinctive visual personality.
We developed a bold, contemporary identity that brings together expressive typography, a fresh green colour palette and fruit-inspired graphics.
We developed a bold, contemporary identity that brings together expressive typography, a fresh green colour palette and fruit-inspired graphics.
02 – About Project
packaging
The packaging was designed to create immediate shelf impact while maintaining a clear and recognisable brand presence across the entire range.
We established a consistent visual architecture, combining prominent branding, vibrant fruit imagery and flavour-specific colour accents. Each variant has its own personality without compromising the identity of the collection.
The result is a packaging system that balances visual appeal with product clarity, making the range instantly identifiable and each flavour easy to distinguish.
We established a consistent visual architecture, combining prominent branding, vibrant fruit imagery and flavour-specific colour accents. Each variant has its own personality without compromising the identity of the collection.
The result is a packaging system that balances visual appeal with product clarity, making the range instantly identifiable and each flavour easy to distinguish.
