Logo Design, Brand Identity, Packaging Design, Brand Guidelines, Brand Applications
June 2026
What has been done
Date of completion
Project overview
01 – Brief overview
Yo! Milk brings a fresh, expressive personality to the dairy category, combining familiar cues of farm freshness with a bold, contemporary visual identity.
We developed a distinctive brand universe built around striking purple, playful typography and graphic elements inspired by the world of dairy.
From packaging and brand guidelines to delivery vehicles and corporate environments, the identity was designed to create a consistent, recognisable presence at every touchpoint.
We developed a distinctive brand universe built around striking purple, playful typography and graphic elements inspired by the world of dairy.
From packaging and brand guidelines to delivery vehicles and corporate environments, the identity was designed to create a consistent, recognisable presence at every touchpoint.
02 – About Project
packaging
The packaging brings together two essential qualities: the familiarity expected from dairy products and the visual distinction needed to stand out on shelves.
We created a structured design system combining the prominent Yo! Milk signature, expressive milk-inspired graphics and pastoral imagery that reinforces the product's dairy identity. The consistent purple branding provides immediate recognition, while carefully differentiated product details allow each variant to retain its own identity.
The result is a cohesive packaging range that balances category familiarity with a distinctive and contemporary visual presence.
We created a structured design system combining the prominent Yo! Milk signature, expressive milk-inspired graphics and pastoral imagery that reinforces the product's dairy identity. The consistent purple branding provides immediate recognition, while carefully differentiated product details allow each variant to retain its own identity.
The result is a cohesive packaging range that balances category familiarity with a distinctive and contemporary visual presence.
03 – Identity
branding
We extended the Yo! Milk visual identity beyond packaging into a complete branded environment.
From delivery truck graphics and corporate materials to branded apparel, merchandise and reception spaces, each application translates the brand's distinctive character into a different context.
The bold purple palette, expressive logotype and signature graphic elements create continuity across physical environments, ensuring the brand remains recognisable at every scale.
From delivery truck graphics and corporate materials to branded apparel, merchandise and reception spaces, each application translates the brand's distinctive character into a different context.
The bold purple palette, expressive logotype and signature graphic elements create continuity across physical environments, ensuring the brand remains recognisable at every scale.
you will be interested in these projects
