Logo Design, Brand Identity, Packaging Design, Campaign Visuals, Branded Merchandise
June 2026
What has been done
Date of completion
Project overview
01 – Brief overview
Yo! Juice is a vibrant fruit drink brand built around bold expression, youthful energy and a playful personality.
We developed a distinctive visual universe where expressive typography, high-impact colours and dynamic fruit imagery come together to create an instantly recognisable identity.
From the logotype and packaging to advertising visuals and branded merchandise, every element was designed to give Yo! Juice a strong, unmistakable character.
We developed a distinctive visual universe where expressive typography, high-impact colours and dynamic fruit imagery come together to create an instantly recognisable identity.
From the logotype and packaging to advertising visuals and branded merchandise, every element was designed to give Yo! Juice a strong, unmistakable character.
02 – About Project
packaging
The packaging brings Yo! Juice's vibrant personality directly to the product, combining expressive typography with appetising fruit imagery and a distinctive visual structure.
We developed a consistent packaging system that gives each flavour its own identity while maintaining strong recognition across the entire range.
The signature purple branding creates continuity, while flavour-specific illustrations and colour combinations introduce variety without compromising cohesion.
Each carton becomes an extension of the brand's energetic visual language.
We developed a consistent packaging system that gives each flavour its own identity while maintaining strong recognition across the entire range.
The signature purple branding creates continuity, while flavour-specific illustrations and colour combinations introduce variety without compromising cohesion.
Each carton becomes an extension of the brand's energetic visual language.
03 – Identity
branding
We extended the Yo! Juice identity beyond the product into a bold and expressive communication universe.
From large-scale advertising visuals and promotional campaigns to branded apparel, packaging materials and merchandise, we developed applications that preserve the brand's distinctive personality across different formats.
Strong typography, playful compositions and vibrant colours create a consistent visual presence, allowing Yo! Juice to communicate with the same energy on shelves, in the streets and through branded experiences.
From large-scale advertising visuals and promotional campaigns to branded apparel, packaging materials and merchandise, we developed applications that preserve the brand's distinctive personality across different formats.
Strong typography, playful compositions and vibrant colours create a consistent visual presence, allowing Yo! Juice to communicate with the same energy on shelves, in the streets and through branded experiences.
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