new swisslac

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Logo refresh, packaging rebranding, website rebranding, ecom, cmm

July 2024

What has been done

Date of completion

logo refresh

01 – Brief overview

The rebranding of the Swisslac logo presents a more modern and vibrant look, while also conveying a sense of seriousness and premium quality. Majestic mountains reinforces the brand’s reliability and trustworthiness, symbolizing strength and a deep connection to nature.

This updated logo balances boldness and elegance, making it stand out while maintaining the brand's core values of quality and integrity

Before

after

02 – Swisslac brand mascot stages of creation

mascot

Sketch & sketch drawing

The bear is sketched in a simple and exaggerated, cartoon-like style, with round shapes to make it approachable and non-threatening

Illustrated 3D version

Realistic 3D version

Gentle fur-like textures are applied, especially around the body and facial features, adding some depth while keeping it aligned with a cartoonish style

The final 3D mascot strikes a balance between realism and the playful, comforting nature of a children’s character, making it an effective and endearing representation for the Swisslac brand

03 – About Packaging

infant formula

The new Swisslac Premium packaging in soft light tones emphasizes the premium nature of the brand. At the same time, the design retains a playful touch and draws attention with illustrations. A minimalist approach without excessive bright elements helps maintain focus on the most important aspects – the product's quality and key benefits – making the packaging appealing to both parents and children

cereals

The Swisslac Premium Сereals packaging features a friendly farmer bear set against a scenic Swiss landscape, highlighting the natural, high-quality ingredients. The playful bear appeals to children, while the serene backdrop emphasizes the product's purity and premium quality, making it both inviting and trustworthy for parents seeking nutritious options

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