Brand Identity , Logo Design , Packaging , Art Direction , Brand Applications
September 2026
What has been done
You can almost hear the fizz
Date of completion
01 – Brief overview
A classic taste deserves a fresh attitude.
Cola is an instantly recognisable category. Standing out means balancing the familiar with something unexpected.
For Cool Cola, we built a visual identity that turns refreshment into an experience. Rich reds, deep blacks, expressive lettering and dynamic liquid imagery work together to create a brand that feels bold, refreshing and full of character.
Cola is an instantly recognisable category. Standing out means balancing the familiar with something unexpected.
For Cool Cola, we built a visual identity that turns refreshment into an experience. Rich reds, deep blacks, expressive lettering and dynamic liquid imagery work together to create a brand that feels bold, refreshing and full of character.
Project overview
02 – Name & Logo
Arabic version
English version
logo
The Cool Cola wordmark draws on the timeless character of classic cola branding while introducing its own playful rhythm.
Flowing curves, generous proportions and a confident handwritten style give the identity a natural sense of movement.
Designed to work across contrasting backgrounds, packaging and campaigns, the logo becomes a consistent signature throughout the brand experience.
Flowing curves, generous proportions and a confident handwritten style give the identity a natural sense of movement.
Designed to work across contrasting backgrounds, packaging and campaigns, the logo becomes a consistent signature throughout the brand experience.
03 – About Project
packaging
The first taste happens with your eyes.
Before the bottle is opened, the packaging needs to create desire.
Cool Cola combines expressive typography, rich cola-inspired textures and bold red-and-black contrasts to make the product the centre of attention. From bottles to cans, the visual system keeps the brand unmistakable while adapting to different formats. Designed to be noticed. Made to be craved.
Before the bottle is opened, the packaging needs to create desire.
Cool Cola combines expressive typography, rich cola-inspired textures and bold red-and-black contrasts to make the product the centre of attention. From bottles to cans, the visual system keeps the brand unmistakable while adapting to different formats. Designed to be noticed. Made to be craved.
04 – Identity
branding
Too cool to stay on the shelf.
Cool Cola's identity was developed to live beyond the product itself.
From apparel and accessories to large-scale advertising, the brand maintains its character across every application. A consistent visual language allows the identity to shift between product-focused imagery and lifestyle expression without losing its personality.
Cool Cola's identity was developed to live beyond the product itself.
From apparel and accessories to large-scale advertising, the brand maintains its character across every application. A consistent visual language allows the identity to shift between product-focused imagery and lifestyle expression without losing its personality.
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