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Logo refresh, brand identity, web refresh
July 2024
What has been done
Date of completion
01 – Brief overview
To stay relevant in the tech market and maintain visibility, it's crucial to stay current and consider trends. The refreshed logo has retained its original significance while also gaining new meanings.

For a company addressing contemporary ecological issues and natural resource conservation, it's crucial to underscore its identity through the use of modern elements such as fonts, emblems, and compositional balance.

The logo is built on the principles of cleanliness, simplicity, and legibility. It encapsulates nature, technology, innovation and leadership
logo refresh
Before
after
02 – Logo
logobook
Several options of logo shapes are used for branding elements. It can be a full version, a version without full company name, and only an icon. At least one of the use cases should be present on branded elements
03 – Graphic elements
patterns
The logo icon can be utilized as a background, incorporated as a branding element, in brand colors, or with the use of photographs
Photo by Jacob
Photo by Kolya
04 – Merch
branding
We created a line of branded merchandise, including t-shirts, caps and eco-bags. Each item integrates the brand’s color palette, logo and patterns, creating a cohesive concept that highlights the company’s eco-friendly focus.
The merchandise design emphasizes minimalism and eco-friendly materials
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